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![]() Distribution NetworkAs Information Technology continues to reshape the competitive landscape of this once rural sport, it is important to be strongly positioned to capitalize on the now borderless racing and wagering market.Technology and changes to legislation have made horse racing far more accessible than it was just 20 years ago. No longer do you have to attend a racetrack to watch and wager on Ontario’s equine stars. Live horse racing is just one of three popular ways to enjoy the exciting sport of horse racing in Ontario. Live racingWhether you're standing at the paddock admiring the beauty of the horse or standing at the rail as they whiz past, there is nothing like a day at the track. And a trip to the races is more pleasant and affordable than ever. Each of Ontario’s 18 racetracks offer free admission to facilities that have become increasingly modern and customer friendly. You can still give your bet to a teller but hundreds of automated betting machines mean lineups to make a bet are a thing of the past.SimulcastingOntario was among the first jurisdictions in the world to offer simulcasting, the broadcasting of races from one track to another track. By visiting your local track you are now able to bet on races at tracks throughout North America.In the early 1990s, selected restaurants and bars throughout the province were re-opened as simulcast outlets offering fans a chance to watch and wager as they dined. These establishments are referred to as teletheatres. At homeHome betting became a reality in Ontario in 1997 with the launch of HorsePlayer Interactive, a fully automated telephone betting service. Now, fans didn't have to leave their living room or office to watch and wager as the Ontario Jockey Club (now Woodbine Entertainment Group) began broadcasting live races on its website.In August, 1999, The Racing Network Canada (TRN) began broadcasting to owners of a proprietary satellite dish, offering thoroughbred and standardbred races from all of North America’s biggest tracks. The service moved quickly to Bell Expressvu and in late 2001 was added as a digital specialty channel to Rogers and other cable networks. | |||||||||||||||||
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